Brammo Enertia Now $7995 Or Less
Does that blow yer mind? That just happened!
Today Brammo announced a staggering 33% price drop on the Brammo Enertia. The once $11,995 electric motorcycle now retails for $7995 before tax credits. The federal tax credit brings it down to $7195 and aggressive tax incentives in states like Oregon will see $5695. 24 month 0% financing is also available with $2000 down and $250 / month.
The only reason this is not a total shock is that Bramscher had hinted at the price coming down drastically after a battery exchange program was implemented. Could a battery exchange program take the price lower? Considering batteries are the bulk of the cost I would guess it could. Even components could be made cheaper. The 60 mph Enertia is speced with Brembo brake calipers that could be easily and safely downgraded to ease up on the retail price.
Componenet snobs fear not, the Brembos are probably safe. Brammo has other ways of cutting costs and it appears $7995 is not the bottom. Brammo’s Criag Bramscher compares the pricing of the Enertia to consumer electronics saying…
“While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology,” stated Craig Bramscher, founder and CEO of Brammo. “The Enertia is consumer electronics that you can ride and BRAMMO’s engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company.”
It will be interesting to see how other manufacturers react to this announcement and if they have the same views of their product. Will we see price drops in the Zero S, Quantya Strada and Electric Motorsport machines? I don’t see how this game changer could go unanswered.
Be sure to click the image above to hear Ricky Bobby’s reaction to the news.
See the full press release below.
ASHLAND, Ore., Nov. 10 /PRNewswire/ — BRAMMO, maker of plug-in electric motorcycles, announced today it is dropping the price of the all-electric BRAMMO Enertia powercycle, to $7,995. Customers are also eligible for a 10% federal income tax credit, further reducing the price to $7,195.
“While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology,” stated Craig Bramscher, founder and CEO of Brammo. “The Enertia is consumer electronics that you can ride and BRAMMO’s engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company.”
Today, qualified customers can walk into select Best Buy stores and with a $2,000 down payment, ride out on an Enertia for $249 a month with 24-month no interest with payments financing offered through Best Buy. The Enertia can also be purchased direct from www.BRAMMO.com in select states where the product is not yet available at a Best Buy.
The BRAMMO Enertia powercycle is the ideal commuter vehicle as it blends an exhilarating ride experience with environmental consciousness and low operating costs. The Enertia has a top speed of over 60 mph, has a range of 42 miles and charges in about four hours by plugging into a standard wall outlet–all while using less than a dollar in electricity per 100 miles ridden.
“With this price reduction Brammo has positioned electric vehicles for the mass market and consumers can now be part of a solution to the transportation crises that America is facing,” said Bramscher. “The wait is over, consumers can now buy an EV that is price competitive with a gas burning alternative and enjoy reduced maintenance and substantially lower ownership costs.”
Fans and media can follow Brammo on Twitter @BrammoSays and on its Facebook fan page, Brammo Powercycles.
About Brammo
Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is privately held.
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- Does that blow yer mind? That just happened!
Source: Brammo
In: Brammo · Tagged with: Brammo, Brammo Enertia, price, Ricky Bobby, shake 'n bake
