CP+B Brammo Interns Video
On May 27 2009 Brammo won an eBay auctionfor 38 interns for 3 months from Crispin Porter + Bogusky. Not long after the fledgling group of marketing professionals began posting pics, information and links to stories on their blogs and to twitter. They even leaked a few nice tidbits about Brammo that almost cost them their job. Lucky for them and us, Brammo CEO Craig Bramscher is a social media believer himself and embraced the interns transparency on the web. Craig’s belief in the interns and his winning bid recently paid off in a big way with a video created by the interns went viral on YouTube. The Wall Street Journal, ABC News, The Huffington Post and other sites picked up the video and two days late it has over 40k views.
Obviously these folks have the link bait videos nailed. However, I was hoping to see more interaction by the interns with the motorcycle riding twitosphere. Especially considering Mr. Bramscher (@brammoCraig) rarely fails to respond to a query on Twitter and often solicits feedback from motorcycle loving tweeps. Regardless, they have done a good job of giving us a view of the internal workings of Brammo while doing their thing for the client. Besides the inexpensive marketing brain power they provide, I’m sure the interns have taught Brammo a lot about the generation that will fuel their sales over the next decade. Maybe Harley should bid on the next batch from CP+B?
Check out the archieves at brammofan for a full recap of the interns progress over the last few months.
In: Brammo · Tagged with: Brammo, CP+B, Crispin Porter + Bogusky, Interns, Marketing, Video