Brammo Training The Geek Squad
Geek Squad Training On The Brammo Enertia
There are only a few days left before the Brammo Enertia goes on sale at Best Buy at a select number of stores on the west coast. Part of the preparation involves training the Geek Squad to work on them when they need maintenance. No word yet on how much of electric motorcycle their tools will touch but CEO Craig Bramscher says the service and warranty will be “disruptive”. (A term Brammo often describes their company and business model)
Replacing electical components should not be to difficult for the Geek Squad. However, working on brakes, wheels and suspension would be a much steeper learning curve.
The Brammo Enertia will be sold along site the Segway, the Ultra Motors A2B electric bicycle and some Currie Motors electric bicycles. Brammo hopes to tap into a vast audience of people who have wanted to ride but were intimidated to learn. Most ICE (Internal Combustion Engine) motorcycles have gears, clutch, choke, hot exhaust pipes and engine noise to put a novice riders nerves on edge. Brammo hopes the Enertia’s simplicity and user friendly nature will allow it to change the motorcycle world the way Honda did in the 60’s when they rolled out the “You meet the nicest people on a Honda” campaign.
The user friendly nature is only part of Brammo’s disruptive plans. The bike also has an API, GPS and is wifi enabled. The wifi will not be active when he bike rolls out but owners will get a free upgrade later. CEO Craig Bramscher has hinted at cool features that use GPS positioning and periferals such as a video camera to document your ride. He is also open to your ideas and almost always responds so drop him a line on twitter @brammoCraig.
Today I will be picking up my iPhone 3GS and wondering how Best Buy will change as it moves toward electronic transportation sales. Will we see electric cars at “Best Buy Motors” some day? Brammo may be paving the way to just that type of disruption.
Picture Source: Brammo Fan, @brammoCraig
