Brammo Taps Weber Shandwick For PR


brammo-enertia

Brammo will be working with Weber Shandwick for public relations for their electric motorcycle company. Weber Shandwick has a strong background in clean technology and transportation with clients such as General Motors and Horizon Fuel Cell Technologies. The Brammo Enertia will go on sale in Oregon at Best Buy later this year.

See full press release below:

SEATTLE, June 8 /PRNewswire/ -- Weber Shandwick has been named public
relations agency of record for Brammo, a manufacturer of plug-in electric
motorcycles. Brammo is launching its first model, the Enertia, which goes
on sale at Best Buy in the Portland market in early July.

    The Ashland, Oregon-based company selected Weber Shandwick for its deep
experience in the fields of "clean technology," transportation and consumer
marketing. Brammo is ramping up production of the Enertia, an urban
commuter bike that exceeds speeds of 50mph and can travel 45-plus miles on
a single three-hour charge. At roughly $.32 per fill-up and under one-cent
per mile, the Enertia is positioned to be the green alternative for the new
urban consumer.

    "The Brammo team is really excited about this new partnership," said
Brammo CEO Craig Bramscher (Twitter: @brammocraig). "We have a great story
to tell, and Weber Shandwick's experience in consumer cleantech and strong
media contacts worldwide will be of great help."

    "Weber Shandwick looks to work with the most innovative leaders in
sustainable technology, and we look forward to partnering with Brammo to
build awareness and drive sales of its plug-in motorcycles," remarked
William Brent (Twitter: @mrcleantech), senior vice president at Weber
Shandwick and head of the agency's Cleantech practice.

    About Weber Shandwick

    Weber Shandwick is a leading global public relations agency with
offices in 77 markets around the world. The firm's reputation is built on
its deep commitment to client service, creativity, collaboration and
harnessing the power of Advocates -- engaging stakeholders in new and
creative ways to build brands and reputation. Weber Shandwick provides
strategy and execution across practices such as consumer marketing,
healthcare, technology, public affairs, corporate/financial and crisis
management. Its specialized services include digital/social media, advocacy
advertising, market research, and corporate responsibility. Weber Shandwick
was named Global Agency of the Year by The Holmes Report and Large PR Firm
of the Year by PR News in 2008. The firm also won the United Nations Grand
Award for Outstanding Achievement in Public Relations an unprecedented
three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
For more information, visit http://www.webershandwick.com.

    About Brammo

    Brammo (http://www.brammo.com) is a premier specialty vehicle manufacturer
developing sustainable performance products for the next generation of
transportation. Through integration of digital engineering and high impact
design, Brammo transforms ideas into compelling products. Located in
Ashland, Oregon the company was founded in 2002 and is privately held.

    Contact:
    Jennifer Norton
    Weber Shandwick
    212-445-8314
    jnorton@webershandwick.com

SOURCE Weber Shandwick
Posted on June 8, 2009 at 10:47 am by John Adamo · Permalink
In: Brammo · Tagged with: ,