Brammo Inc. | Electric Motorcycle Manufacturer

Brammo Inc. Enertia

Brammo Inc.

695 Mistletoe Road Ste A, Ashland, Oregon, 97520

Brammo.com

Brammo got it’s start assembling and distributing the Ariel Atom in the United States.  An extremely light, extremely fast sports car.  CEO Craig Bramscher’s roots in green technology, high gas prices and barriers to entry to EV cars prompted a move to electric motorcycle manufacture.   Over the last few years Craig, a long time motorcyclist, and his growing team have built the Brammo Enertia electric motorcycle.  The company entered the 2009 TTXGP at Isle of Man with the Brammo TTR all electric race bike.  Brammo’s Enertia will be sold exclusively through west coast USA Best Buy starting August 2009.

Brammo Machines:

Enertia Electric Motorcycle

The Enertia is a street motorcycle aimed at the commuter market.  It features a carbon fiber monocoque frame and a relaxed riding position.

• 50+ MPH top speed, 45 miles per charge
• Permanent magnet DC motor

• 3.1 kWh Capacity, 76.8 Volt Valance Lithium Iron Phosphate Battery

• 18 HP, 28 lb-ft Torque

• 280 lbs

TTR TTXGP Race bike

Brammo was the only team to enter two machines in the TTXGP electric motorcycle race at IOM TT. The TTR bikes entered were based on the production Enertia frame with modified suspension and motor and enough batter cells to get the bikes around the 38 mile course. The bike piloted by Scottish  rider Mark Buckley took 3rd. The second bike ridden by Roy Richardson was tuned hotter than the first and the motor burned out before finishing a lap of the island.

Distribution: Sold at Best Buy and serviced by Geek Squad.

Target Market: The people who do not go to motorcycle dealerships and people with motorcycle endorsements that don’t currently own a motorcycle.

Capital: $10 Million

Investors:

Best Buy venture Capital

Chrysalix Energy Management

Social Web Presence:
Twitter: Craig Bramscher (CEO) , John Farris (Director of Marketing), Adrian Stewart (Director of Channel Development), Brian Wismann
Facebook: Craig Bramscher

Brammo Videos:
Arron Goebert rides the Enertia TTR

“It’s like a feather…you can turn it any way you want”

2008 tour of the prototype Enertia Dashboard

Crispin Porter + Bogusky Brammo Intern Video

Unofficial Brammo Web Sites:
Brammo Fan

Brammo Discussion:
Brammo Enertia Forum